The American economy is flooded with 500,000 new small businesses opening its doors every month. That pool of businesses is added to the almost 30 million registered small businesses that already exist.
With that kind of competition, how can you lift up your up brand and smash through the clutter?
Marketing, both digital and otherwise, is a multi-billion dollar business. And for a good reason. It allows passionate small businesses owners like you to find their audience. Thereby growing into local, domestic and even internationally recognized juggernauts.
But where should you start with your brand marketing efforts? What are the cost-effective ways you can share your brand’s value and engage with people on an emotional level?
Here are 5 tried and true suggestions.
All of your brand marketing should be focused around:
- sharing your purpose
- creating a sense of consistency
- establishing your expertise with an audience.
Blogging is a medium that’s exceptional at allowing you to do all of those things.
Through blogging, you can get into the head of who your brand’s customer avatar is and cook up topics that speak directly to their needs and desires.
The more hyper-targeted blog posts you write, the more people you’ll see flocking to your content. That will lead to them beginning to appreciate your brand’s ability to consistently provide value. That will ultimately create evangelists for your business.
And guess what else? Search engines love blogs!
Google regularly crawls blog posts to match its 4.5 billion daily searches with results relevant to what people are looking for.
The more blog posts you have, the better chance you’ll have of capturing that coveted Google search traffic.
Expanding further on Google and the outstanding volume of searches it handles is SEO.
SEO (search engine optimization) is the practice of studying what keywords and phrases people are typing into Google and building your content around those searches to better align with consumer’s biggest questions.
The more that your content closely matches what people are searching for, the more likely Google is to send customers towards your brand’s content, products, and services.
SEO can be challenging. It requires the leveraging of sophisticated and sometimes costly tools to gain access to Google’s search records and start to identify what it is your customers are looking for.
Still, learning how to conduct SEO research yourself or hiring a professional to do it on your brand’s behalf is well worth it. SEO will not only allow you to dominate search traffic (which makes up over half of all internet traffic) but will also give you invaluable insight into the way your customers think.
3. Social Media
One of the simplest, most widely used mediums brands leverage to connect with their audience is social media. Social media encompasses a variety of platforms including Facebook, Instagram, Twitter, Pinterest and much more.
Each of these platforms has slightly different user bases that expect unique content tailored to the best practices of each social channel.
For example, if you’re doing brand marketing through Twitter, you’re going to need to find engaging ways to provide ultra-concise information to prospective customers. Through Pinterest, you’ll have to use a visuals-focused approach.
Our recommendation when it comes to brand marketing on social media is to be present on as many platforms as your target audience is active on.
Remember… Social media is a marathon, not a race.
To build substantial organic momentum on social platforms, you’ll have to publish authentic content that’s unique to each channel on a regular basis. You’ll also have to engage with your customer’s content and be an active member of the community.
If you’re genuine in your social media presence and provide value to your audience, you’ll find that your following will explode.
Streaming platforms like YouTube services the consumption of well over a billion hours of content each and every day. That number by itself should tip you off to how much people love videos and how beneficial it can be to marketing your brand.
Not a fan of YouTube? While we can’t bless alienating the largest streaming platform on earth from a marketing perspective, platforms like Facebook also have impressive video consumption rates you’ll want to take advantage of.
So get video savvy! Figure out a workflow that will allow you to pump out content quickly and start providing value to your brand’s audience via moving pictures.
If you can’t think of what videos to create, start with repurposing your blog content into videos! You can do something as simple as reading a condensed version of your blog’s transcript in front of a camera.
70% of the visitors who leave your website will never return. That’s a shame because those people, given that they landed on your site in the first place, have a strong potential to become customers.
They may just need one more small nudge.
That nudge is called remarketing. Remarketing identifies users who come onto your website, leave, and then advertises coming back to your site to those users on other sites they visit.
Remarketing is a practice most notably serviced by Google that is incredibly effective in improving your brand marketing conversions. You can learn more about the practice here.
Brand Marketing Strategies That Actually Work
At the core of every brand marketing strategy, you leverage needs to be sharing with customers your purpose, consistency, and expertise.
We cannot stress that enough.
Once you have that core principle in your head, it’s time to roll out cost-effective strategies that can give you a huge return on your marketing investment. Our suggestion to that end is following our tips above.
Whether you start blogging, producing video content or remarketing to website visitors, any one of our strategies has the potential to move your brand from obscurity and towards the incredible places it’s meant to go!
Want more of the best brand building advice you can find online? If so, check out more of our expertly created content on New Entrepreneur Secrets today!