What if your customers didn’t just give you their money? What if they also gave you free advertising as well?
It sounds like a dream for any small business. However, that dream can come true with buzz marketing.
Wondering what the “buzz” is all about? Keep reading to learn about what buzz marketing is and how it can help to transform your business.
What Is Buzz Marketing?
We’ve prepared your essential guide to understanding how buzz marketing works. First, though, we must answer a more essential question: just what is buzz, anyway?
Simply put, buzz is generated by different events and activities that capture the attention of the public. And this activity or event must be dramatic, funny, or otherwise attention-getting.
If everything goes correctly, the attention creates more attention. That is, the initial people who experience this will talk about it and write about it, creating additional attention for very little cost.
This is how buzz works. And it is effective in large part because it feels natural to consumers, unlike traditional advertisements that are likely to feel forced and artificial.
Buzz and Viral Marketing
Buzz is closely related to two different forms of marketing. Specifically, it is similar to both viral marketing and word-of-mouth marketing.
Word-of-mouth marketing is a catch-all term for any time that consumers spread the word about products or services that they enjoy. In this way, all buzz marketing is word-of-mouth marketing, but not all word-of-mouth marketing is buzz.
Viral marketing is a similar idea in which content is created with the intention of it being shared by many people in a short amount of time. In this way, it spreads like a virus would spread.
By its nature, viral marketing is mostly associated with the digital world. Examples include individuals sharing Youtube videos that they like to others with similar taste.
While viral is a similar idea, buzz is more organic because it involves actual person-to-person communication. However, there is no reason that a good buzz marketing campaign cannot find creative ways to integrate both digital marketing and human interaction: the best of both worlds!
Who Uses Buzz Marketing?
In our opinion, buzz is a form of marketing that can benefit any business. However, there are certain businesses that have made better use of it than others.
Movie studios are a major example of this idea. They hope to make a positive impression on the audiences who first come to see a new movie. These audiences will then create positive buzz, getting more customers to come check out the film.
The fashion industry is another example. In fact, you could say they were “tailor made” to create buzz!
When someone sees a friend wearing a shirt they like or a nice pair of jeans, they’ll start a conversation about where they can find this clothing. And if a famous person rocks that look, it can create such buzz and conversations on a global scale.
There are plenty more industries that rely on buzz. Automobile manufacturers, cosmetic companies, and even distilleries all rely on this form of marketing to help their companies succeed.
Essential Elements of Buzz Marketing
The whole idea behind buzz is that you create an unforgettable impression with your marketing. Generally speaking, there are six ways to create buzz.
One way is to embrace the taboo. Marketing that is sexual, gross, or otherwise provocative will instantly stand out from the pack.
Another way is to use secrets in your marketing. Implying that your consumers share a special secret or that they have unraveled a mystery will make others want to see what the big deal is.
Broadly speaking, another buzz technique is to be unusual. Anything that is weird or off-kilter (in terms of plot, acting, or eve filming) will create an impression that’s tough to forget.
The next technique is to be outrageous. If your material is shocking, it might turn some people off. However, it will created a buzz-filled controversy, which may be enough to gain many more consumers’ interest.
Another technique is to be remarkable. Ads that focus on things like an athletic achievement or extraordinary individuals create inspiring narratives that consumers are all too happy to share with others.
The final technique is delightfully simple. If your marketing is funny enough, it creates a natural buzz. Who doesn’t want to share something genuinely funny with their friends and family?
Relationship With Influencers
The nature of buzz is that it only works when interested consumers talk about your company. However, some consumers’ voices are more important than others.
Good buzz includes cultivating a solid relationship with influencers. These are the individuals who command plenty of followers, either due to media fame or their wit on social media.
“Influencers” are so named because their followers want to be like them. So when an influencer starts speak positively about a product, service, or company, then it creates a buzz like no other.
If you’re looking to create some “buzz” of your own, be sure to look at the way successful influencers are helping to advertise various products. This will give you an idea of how to get started with your own buzz campaign!
The Need for Analytics
So far, we’ve been discussing how effective buzz is for you and your company. However, it’s important to address the elephant in the room: how can you tell whether the buzz has been effective or not?
In a word, the answer to this question is “analytics.” With the right analytics in place, you can measure how various attempts to create buzz have helped to drive online traffic and ultimately convert more leads.
Furthermore, many modern companies specialize in leveraging analytics to create buzz. This means you don’t have to create a solid buzz campaign on your own!
The Bottom Line
Now you know what buzz marketing is and how it can boost your business. But do you know the best company to help you get started?
At New Entrepreneur Secrets, we are the ultimate authority in helping your business grow. To see how we bring the big dreams of small businesses to life, contact us today!