Just how important is a Google pin drop for your business?
Search Engine Journal reports that 93% percent of all online interactions start with an inquiry typed into a search engine. 92 percent of those searches are done through the behemoth known as Google.
Knowing that should be enough to tell you that putting your business on their map is crucial. But how do you make the most of your Google listing?
The answer starts with three words: Google Maps Marketing.
What Is Google Maps Marketing?
The term Google Maps Marketing describes the actions taken to optimize a Google My Business listing. These days, it isn’t enough just to “set it and leave it.” You have to take the time to flesh out and maintain your business listing if you want it to stand out.
The main objective of Google Maps Marketing is to elevate your business listing so that it’s the first to appear on relevant searches. These searches, by nature, should be within close proximity of your brick and mortar location.
However, you don’t win Google’s favor easily. It takes work, which we’ll detail later on.
How Does Optimization Improve My SEO and My Business?
There are many strategies businesses can use to improve their SEO. Google My Business listings are one of the easiest and most effective ways to improve your search rankings quickly.
Statistics show that half of all consumers who completed a local search on their cell phone visited the location they were looking for within 24 hours.
Because Google produces listings based on the direct needs and proximity of the user’s search, a Google My Business listing is one of the most accurate ways of connecting your business with prospective clients.
It doesn’t cost anything to create a listing on Google on your own. This, in turn, creates an easy increase in revenue with little financial investment.
How Does Google Maps Marketing Work?
So how do you tap into this advantageous SEO tool? Once you create your Google My Business Listing, you need to start optimizing it.
Google ranks listings based on three different factors:
- The proximity of your location to the user
- Your website’s SEO ranking
- Your listing’s star rating
In order to tackle all of your bases, we’ve broken down your optimization strategy into four different steps.
Step One: Fill Out Your Listing Completely
Filling out your Google My Business listing profile might feel a lot like applying for a job. They offer an extensive list of questions about your business, including opportunities to upload photos and other media.
While you may be tempted to skip this tedious process, it’s important that you follow through. Complete all the fields provided for a complete and well-rounded listing. This way, Google will have more information to work with as its algorithm decides when and where to place your listing.
A complete listing is also more likely to be shown compared to similar business listings with items or information missing.
You will also want to make sure you take advantage of the “post content” feature. This is free advertising and SEO for you, so don’t let it slip through your fingers.
Step Two: Align Your Business Listing across All Channels
The phrase “the more the merrier,” when associated with online listings, only works when the information is accurate across the board.
There are many tools available to help you do this, such as Yext or Universal Business Listing. While they come at a cost, the fee more than makes up for the time it would take to do all of this manually.
Step Three: Use the Call-to-Action Button
This step only applies to appointment-based businesses, but it’s an important one. If you offer services, reservations, classes, or events, you can integrate them with scheduling software that is supported by Google.
This will help eliminate the middleman and drive more conversions out of convenience. Users can view and book available slots in real time, so you don’t have to worry about overlapping schedules.
Step Four: Gather Genuine Positive Reviews from Your Clients
Reviews play a tremendous role in optimizing your Google listing. Make it a point to get positive, genuine reviews of your business. Fake reviews can easily be flagged – and you don’t want to risk the penalty they will have on your listing.
The best way to build reviews is to request them directly from your clients after delivering a product or service. If your clients are residual subscribers of your service, reach out to the ones with enough tenure to leave an accurate, positive review.
If you ever receive a negative review, always respond as soon as possible with excellent customer service.
Bonus Tip: Tap into Youtube Direct Response Video Marketing
Do you want to really kick your business marketing into high gear? If so, take your efforts a step further by using YouTube’s Direct Response Video Marketing option.
This relatively new feature allows businesses to create video ads for YouTube that tell their company’s story. With YouTube featuring more than one billion users on its site, it’s earned its place as the second highest volume website in the world.
It is second only to Google. Yet, when it comes to advertising, these two sites offer advertising options that work incredibly well together.
On their website, YouTube states, “The number of people searching for your business is unlikely to grow if you’re not engaging new audiences.”
This isn’t just a sales pitch – it’s true. Video advertising allows you to engage potential customers during their downtime and introduce your business, product, or service.
Best of all, these video ads offer a call-to-action button that allows you to elicit a direct response (hence the name). This increases your odds of conversion.
YouTube’s direct response marketing can elicit Google searches for your business and even target existing audiences collected in your search and display ad campaigns. Therefore, it taps into the “Rule of 7” and gives potential customers repeat opportunities to opt into what you offer.
Discover More New Entrepreneur Secrets
Google Maps Marketing is just one of many powerful tools available to market your business. Are you tapping into all of them?
Stay up-to-date with the latest effective strategies and tips with New Entrepreneur Secrets. Our articles are jam-packed with useful information on how to kickstart your startup or elevate your business.
What are you waiting for? Start putting our knowledge into practice and discover how staying on top of today’s trends pays off!